The International Entrepreneur – 5 International Strategy Traps to Avoid

By Becky DeStigter.

As an International Business Consultant, part of my job is to detect patterns and trends. Is a foreign market going to expand or contract? Can we go viral with a referral marketing program? What are the buyer personas in a new market?...

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EXTERNAL EXPANSION LTD., www.externalexpansion.net

The International Entrepreneur – 5 Tech Firm Strategy Myths that Need Busting

Have you ever wondered why international expansion results often are underwhelming and unimpressive? A tech company realizes that many international clients are proactively seeking out their products & services. They decide that it’s time to expand into new markets I think it’s time to bust some myths in international business strategy that have plagued tech industries for far too long...

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EXTERNAL EXPANSION LTD., www.externalexpansion.net